My husband cringed at my last blog post. He said it made me sound bitter and angry. I almost said: “Your point being…?” Because I felt I was justifiably “bitter and angry”. I’ve calmed down since, folks. My mom always told me I have my paternal grandmother’s temperament: I am incapable of staying angry for long. And she’s right. I’ll rant and rave and scream and stomp and once the steam dissipates, I’m ready to move on. In this case, instead of dwelling on the practices of big box stores that I cannot change, I’m ready to further improve our products and services and serve our customers the best we can. I’d like to share some of the items already on my agenda:
FOOD & FRIENDS CLUB – This has been my baby from day one. I’ve had it on my to-do list before the store even opened! Yet the timing never seemed right and it was constantly simmering in the back burner with a threat of fizzing out in the bottom of the pan. I’m proud to say we finally rolled it out last month and to date has signed up 15 members. We will be having our first get-together this month. Woo-hoo!!!
KIDS’ BIRTHDAY CLUB – Some of you may remember us recording the birth date of your children during our first several months of business with the intention of enrolling them into our Birthday Club. Well, the intention was there alright, but hind sight tells us that we should have waited until we got our feet wet with the day-to-day operations of the store. The learning curve was so steep during our first year that the Birthday Club was pushed aside. But now we’re ready! Kids’ ages twelve and under are welcome to enroll, and we will send out a birthday postcard with a special offer just for them!
HOLIDAY BOOK FAIR – We are hosting our first ever Holiday Book Fair at the Scinto Towers on December 2nd and 3rd. The idea is to help make holiday gift-giving easier for the hundreds (thousands?) of folks who work at the corporate park by bringing books and gifts to them. 10% of the proceeds from full-priced books sold will benefit a local charity of Mr. Scinto’s choice. We hope to host book fairs and offer the same services at other locations next year.
SUPPORT FELLOW INDEPENDENTS – I plan to step up our efforts on supporting fellow independent businesses by doing cross-promotions and bringing them to the attention of our customers. (I will be highlighting some of them on the next blog entry.)
KIDS’ BOOK REVIEWS – A fellow independent bookseller in Maine has been very successful implementing this fabulous idea: provide kids the opportunity to submit book reviews. How simple and brilliant is that? Not only would that motivate kids to read, it will also get them excited about writing a review and having their peers see it. I’ve put the bug in the ears of some of the local teachers and hope to roll it out the beginning of the new year.
GIFT ITEMS – I plan to source out more quality and value gift items to add to the store’s inventory in order to continue to make the store a one-stop gift shopping destination.
Other ideas and plans are in the works. In the mean time, I have reinstated some of my staff’s hours as we’re hurled towards the holiday season at warp speed. (At least it feels that way!) More holiday items will be arriving in the next few weeks so stop by and see us! We’re always happy to see you.
Love, Dorothy